Okay, so today I got formula samples in the mail.
For the record, my son and I are about a week away from our 1 year exclusive breastfeeding goal. I have never been interested in formula...I have never asked for it. Not once.
Now this is not the first time I have gotten formula in the mail. When my son was only a week old, we received three full size cans of Enfamil in the mail. I gave them away to a mother I knew was using formula already.
I don't know if you are familiar with the term "Booby Traps" - but basically it is the traps that are created by the formula companies/doctors/hospitals/society for moms and babies that confuse or stop the breastfeeding relationship, before it even has a chance to start. A great example of this is free formula given out in the hospital and the "swag bags" that moms take home that are filled with formula and marketing information from formula companies. Here are some great articles about Booby Traps from some other blogging moms and lactivists:
From Best for Babes, which is a great site in general.
From Crunchy Domestic Goddess, has a GREAT post about Booby Traps (this is a great blog in general).
Now many times, if a mom mentions Booby Traps and how they are wrong, she is labeled as a formula hater. She is told she is making formula feeding mothers feel guilty, that she is not helping anyone, etc, etc. I know. I was told that today on a Facebook forum that is supposed to be about talking about breastfeeding and related topics.
The same thing happens when a person says that the WHO International Code for the Marketing of Breast-Milk Substitutes (here - and you have to scroll down when it opens). This code basically sets up the standards under which formula companies worldwide should be marketing their product...which is basically not to market it at all. This is to protect families and the general public from the false information that are made in the ads and publications they put out, as well as protecting them from the free swag they send to everyone.
Let me state this: I am not "against" formula feeding mothers. I am not looking to start a fight. However, I am against any company, entity, or person sending out false information to mothers, families, and babies. That is what formula companies do. That is what happens. Now, yes, there are many women who can make the choice and educated one - they do independent research and decide for themselves how they want to feed their child. However, there are many, many more women who do not know that they need to think about how to feed their child. They do what society and the hospital tells them. Now, society and the hospital may say "Breast is best", but then they give you a bag of formula. What message does that send? So a women accepts it and never considers that she has another choice, and that there are people who will support it whole heartily.
Other people try to say that if you want to breastfeed, a free formula sample is not going to make a difference. Maybe for some that is true. However, for some women, they may be hearing from family "let me feed the baby, just give her a bottle"...the formula is sitting there in the swag bag, and it might start to look tempting...then it is just one bottle...but then it is another so that Grandma can feed baby again...and again. Then the mother's milk supply drops in those first weeks, and the baby doesn't gain as much. The doctor tells the mother that she is not making enough and that she should supplement with more formula. Her supply drops more...and more...and finally, she stops breastfeeding. With her next child, she may not even try since she feels like a failure from the first experience.
I would also like to point out that all the samples, swag bags, and marketing are driving up the cost of the formula that many families do choose to (or need to) use. Who do you think pays for all that marketing? The families pay for it in the price of the formula.
Bottom line. I believe in choice. I also believe that we have to have our eyes open to the harm that formula "booby traps" can cause for many mother/baby pairs. In this day and age, we have a choice - breastmilk, formula, or a mixture of the two. That choice should be able to be made without a formula company whispering in your ear. (Or you mother, husband, doctor, or hospital for that matter).
I encourage all of you to look at the full list of "booby traps" for mothers and babies. Arm yourself with information and have your eyes wide open.
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